Be Water Aware 2026

MAWWFRS is urging the public to take extra care in and around water ahead of warmer weather. The call comes as part of the National Fire Chiefs Council’s (NFCC) annual #BeWaterAware campaign.

Running from Monday 27 April to Sunday 3 May, the campaign highlights the ongoing and preventable risk of accidental drowning. Figures show that between 2019 and 2024, 1,602 people in the UK lost their lives in accidental drowning incidents. 56% (901) occurred in inland waters such as rivers, lakes and reservoirs. Alarmingly, half of people of who drown had no intention of entering the water, with slips, trips and falls identified as a leading cause.

The data also shows that 82% of accidental drowning fatalities were men, emphasising the need for greater awareness among those most at risk. The message is clear: water safety starts on land, and simple choices near water can save lives.

The campaign also warns against the dangers of cooling off in open water. Many people, particularly those unfamiliar with outdoor swimming, may underestimate hidden risks. Submerged hazards and consistently low water temperatures mean that cold water shock remains a real danger, even on hot days. This can trigger an involuntary gasp, rapid breathing, panic, and a sudden loss of swimming ability, drastically increasing the risk of drowning.

Gavin Ellis, NFCC Drowning Prevention lead said:

Here are some simple tips to help stay safe in and around water:

• Stick to proper paths and keep away from the water’s edge, especially when walking or running.
• Avoid being near water in the dark, bad weather, or when surfaces are slippery.
• Never go into the water after drinking alcohol and always choose a safe route home with friends that avoids water.
• Never enter the water to rescue someone or an animal - call 999 immediately and use rescue equipment if available.
• When spending time near water, at home or abroad, know the local safety guidance and ensure children are fully supervised.

Many people don’t expect their time near water to turn into an emergency, so knowing what to do if you or someone else is in trouble in the water is lifesaving advice.

If someone is in trouble in the water, the best way to help is by staying calm, staying on land, and remember Call, Tell, Throw:

• Call 999 for the emergency services.
• Tell the struggling person to float on their back.
• Throw rescue equipment to help them float.

If you find yourself in trouble in the water, remember to ‘Float to Live’. Tilt your head back with your ears submerged. Relax and breathe normally. Move your hands to help stay afloat. Spread your arms and legs out. Once your breathing is controlled, call for help or swim to safety.

For more information on #BeWaterAware campaign please visit: Be Water Aware - NFCC